Pellegrino & Associates: A Year in Review

The year 2014 has been a great one for Pellegrino & Associates. We worked with a number of repeat clients and enjoyed working with many new ones. All of these clients bring interesting concepts from a variety of industries. One industry sector that increasingly seeks our services is law. In fact, we worked with eight law firms over the year in a number of capacities. These law firms included the following:

  • Barnes & Thornburg LLP
  • Barrett & McNagney LLP
  • Denko Coburn Lauff, LLP
  • Finnegan, Henderson, Farabow, Garrett, & Dunner LLP
  • G.W. Merrick & Associates, LLC
  • Pillsbury Winthrop Shaw & Pittman LLP
  • Plews Shadley Racher & Braun LLP
  • WM Breck & Associates, LLC

From royalty rate determination to expert witness services, our firm provided valuable services beneficial for each individual case.

Throughout the year, a number of organizations invited us to speak on various topics. Such organizations included the Association of University Technology Managers, TEDx, American Society of Appraisers, Canadian Institute of Chartered Business Valuators, the Malaysian Government, the Maryland Association of CPAs, the Manufacturers Alliance for Productivity & Innovation, and others.

Via our projects and speaking engagements, we have traveled all over the country as well as overseas this year. For instance, we traveled to Baltimore, Boston, Chicago, Dallas, Denver, Fort Wayne, Los Angeles, and San Francisco. Other parts of the world included Canada, Hong Kong, and Malaysia. We also took a fun company trip to Las Vegas to regroup, celebrate, and brainstorm.

Throughout the year, our engagements touched a variety of industries including advertising, casino, energy, fashion, food, medical, software, and telecommunications among others. Within these industries, we worked with Fortune 500 companies, publicly traded companies, startups, private companies, and others.

As you can see, we’ve had a productive year filled with new adventures, great projects, and fun speaking engagements. We look forward to new opportunities and working with former and new clients in 2015!

NFL Negative Publicity Effect on Value

Football is inarguably the most anticipated sport in the United States. Boasting more revenue than any other national league in the United States, the NFL generates approximately $9.5 billion annually. However, this year, the league faces considerable negative publicity. Headlines announce lawsuits from cheerleaders suing for low wages, double standard punishment for NFL personnel, an immense increase in concussions, and the Redskins name debate. Also, headlines shout greed over the NFL’s proposal to charge Super Bowl halftime entertainers to perform. Add to the mix lackluster game attendance and a continuous rise in ticket prices, the NFL seems to be struggling. Or is it?

The NFL dodges issues every year. While this year seems to be abundant with various negative issues, the league masters its ability to rectify issues—quickly and smartly. For instance, the league announced new penalties regarding sex violations and domestic abuse in response to public outcry regarding Ray Rice’s light punishment. In addressing the concussion issue, the league funded a think-tank for handling concussions in sports around the world. These are just a few examples of how the NFL responds to negative publicity.

The NFL also faces public backlash over its suggestion to charge halftime entertainers at the Super Bowl. Typically, the NFL does not charge Super Bowl halftime entertainers. Nor does it pay them. However, despite the public backlash, the NFL may have a good business point. If advertisers are willing to pay millions for mere seconds on a commercial, why wouldn’t entertainers pay for exposure for a much longer period? On the other hand, approached entertainers such as Katy Perry, Coldplay, and Rihanna do not necessarily need the exposure. They are worth more than $100 million each and their concerts typically sell out. However, other singers/bands who seek more exposure may find it worth the cost, as the halftime show draws tens of millions of viewers.

Another area of so-called greed comes with the live game experience. Fans who want the live experience pay a hefty price, with the average cost of attending a game at nearly $460.00. While the NFL could stand a boost in attendance, attendance remains steady over the last few years. Therefore, although prices have increased, the effect on attendance has been minimal. In the hopes of spiking attendance, the NFL is making efforts to enhance fans’ stadium experience by offering Wi-Fi and cellular standards, fantasy-friendly amenities, gourmet food, more space, and other perks. However, realizing that the cost factor, advanced technology, and comfort keep many fans at home, the league continues to find ways to capitalize on its at-home viewers. Currently, the NFL has network contracts totaling $5 billion annually through 2022.

Negative publicity is never a good thing. However, with a large number of personnel in the public view, negative hype is bound to happen. Yet, the fact remains that the NFL continues to dominate the U.S. sports industry. The league’s ability to tackle negative publicity with solutions helps keep its value stable.