by admin | Oct 30, 2015 | Newsletter
Brands provide recognition and perceptions about particular products or companies. For instance, we know where we can buy a Big Mac. We also expect that Big Mac to taste nearly identical to a previous Big Mac we’ve had at a different location. With brands, we want a...
by admin | Oct 30, 2015 | Newsletter
Companies sometimes use spokespersons to promote a product. They often choose a well-known or famous person that exudes good and moral behavior. Typically, a celebrity or athlete who is often in the limelight captures a wide audience. The audience begins to feel as if...