Tom Brady’s Super Bowl Win Increases Value

Whether you love to hate him or you are one of his biggest fans, New England Patriots’ quarterback Tom Brady is one of NFL’s biggest superstars. At the ripe age of 39, his latest Super Bowl win makes him even more valuable. Brady’s performance earned him his fourth Super Bowl MVP award. In the span of his 17-year career, he has become the winningest quarterback of all time with the most game wins and five Super Bowl victories. It is also telling that the only Super Bowl wins for the Patriots have been with Tom Brady as quarterback.

As the winningest quarterback of all time, Tom Brady still falls behind in stats compared to other quarterbacks in regular season. However, he is close in many categories. Given that he recently announced that he doesn’t plan to retire until his mid-40s, he is likely to set more records. This gives him ample opportunity to go down in history as the greatest, undisputed quarterback to play the game.

Brady’s amazing comeback in Super Bowl LI is likely to increase demand for Patriots tickets in 2017 as fans are anxious to watch him play more. In 2016, Forbes listed the Patriots as the second most valuable team after the Cowboys. The Super Bowl LI win and the desire to see what’s next for the quarterback superstar may help the team slip to the number one spot in 2017.

In the sports world, winning is everything. Those who show exemplary talent and consistent wins are offered many opportunities on and off the field. As such, Brady’s fifth Super Bowl win puts him in high demand. While he has already made millions in endorsements for such companies as Under Armour, Ugg Boots, Sirius, Visa, Nike, and others, he is likely to receive more opportunities for endorsements. Shortly after his win, he was also approached to be the subject of a book and film.

While his career has been riddled with negative publicity including the deflated football debacle, his talents continue to rise above these incidents. He is a man who seems to have it all, including a supermodel wife, a net worth of $180 million, endorsements, and a hot career. At this rate, when he does decide to retire, he may likely fall into the footsteps of other former greats including Brett Favre and Peyton Manning. They’ve continued to enjoy endorsement opportunities and have even made guest appearances on television and in movies. It will be interesting to see what opportunities come Brady’s way. In the meantime, he will likely continue to break records and build on his legacy in the sport.

Five Tactics Lady Gaga Used at Super Bowl LI to Increase Marketability

Celebrities become famous for exceptional talent, which may include singing, acting, dancing, and others. However, keeping their value entails more than just showcasing a talent. They must also heavily market themselves. For instance, while it may take months or even years to make a movie, the movie only lasts a couple of hours. In order to maintain their value in the meantime, celebrities often use endorsements to keep their presence in the eyes of the public. They may also tease the public with their next project. In the end, it takes a lot of effort for celebrities to continue proving they are valuable to the industry and spark interest in the public.

Finding various ways to promote themselves is almost another form of talent for celebrities. The more creative they get, the more noticeable they become. Take Lady Gaga for instance. She recently performed at the Super Bowl for basically free. However, she enhanced her value with this performance in the following five ways:

1. Performed for free. While Lady Gaga didn’t make money from her Super Bowl performance, she gained incredible publicity without having to share the stage with any other performer. The Super Bowl is thought to be one of the biggest forms of promotion in the United States as it receives more than 100 million viewers. For Gaga, it paid off well as sales surged 1,000% right after her performance!

2. Kept it clean. While Lady Gaga is known for her eccentricities, she was able to wow the audience without the shock value. For instance, there were no wardrobe malfunctions, gyrating, or other inappropriate gestures. She kept her performance appropriate for a wide and very public audience. This enhances her likeability and keeps the focus on her talent.

3. Avoided political commentary. Election years and the swearing in of a new president create a host of opinions worldwide. Many times celebrities use the limelight to publicly announce their political views. This can create negative publicity and lose the respect of fans who do not hold the same views.

4. Entertained. Lady Gaga kept the audience captivated by performing acrobatics, dancing routines, singing new and popular songs, and playing instruments. Her livelihood is as an entertainer and her ability to entertain on many different levels works in her favor.

5. Announced her tour. A few hours after her halftime performance, Lady Gaga strategically announced a worldwide tour. It was the perfect opportunity to make such a big announcement after a well-received performance in front of millions of viewers.

Maintaining a positive image in the eyes of the public is paramount for success to any celebrity. With Lady Gaga’s surge in sales and announcement of a worldwide tour, it appears her marketing tactics proved successful.

Ryan Lochte’s Path to Value Redemption

Ryan Lochte is one of America’s most decorated male competitive swimmers. His accolades are plentiful with 12 Olympic medals, including six gold, three silver, and three bronze. He is the world record holder in the 200-meter individual medley, and was named American Swimmer of the Year and World Swimmer of the Year twice by Swimming World Magazine. In total, Lochte has won 70 medals in major international competitions, with 45 of them gold. In addition to his swimming abilities, Lochte’s is known for his good looks and lively personality, gaining him publicity through magazine covers and television appearances. He has appeared on the cover of Vogue and was named in People Magazine on the “Sexist Man Alive” list. He made appearances on 30 Rock and Beverly Hills 90210, and starred in his reality TV show, What Would Ryan Lochte Do?

Today, Lochte’s net worth is reportedly $6 million. While this is no small amount, it could possibly be much higher had he not been involved in a scandal at the 2016 Olympics in Rio de Janeiro. During the Olympic games, Lochte and others reported a robbery, later confessing that it was a fabricated story. Lochte’s actions cost him millions in endorsements with companies such as Speedo and Ralph Lauren immediately ending deals with him. Ending deals with a celebrity who faces bad publicity over a misdeed is a common reaction. Companies choose celebrities who are perceived positively by their target audiences because the companies want to associate their products with someone liked and admired. If these companies continue to use celebrities who have negative or undesirable publicity, it may appear to the public that these companies condone the actions of those celebrities. Therefore, they could lose consumer trust. As brand image is all about perception, companies do not like the risks that bad publicity can generate.

While most people make poor decisions at one time or another, celebrities are held to higher standards because they are public figures. Therefore, their poor decisions could turn into big financial and monetary losses. Other athletes who lost endorsement deals because of behavioral actions include Michael Phelps, Tiger Woods, and Kobe Bryant. Over time, these athletes were able to rehabilitate their image and companies began to work with them again. These athletes continued to prove their valuable skills by winning more awards and making records in their respective sport. They were also able to convince the public that they regretted their actions, and they continue to prove this by staying on their best behavior. However, their misdeeds will always follow them, making it even more work for them to convince the public that they are changed people.

Fortunately for Ryan Lochte, he has been given new opportunities since the scandal. One such break was becoming a contestant on Dancing With the Stars. This kept him in the public eye in a big way as millions of people watch the show. But perhaps the biggest break is that several companies have been willing to endorse him, despite the scandal. These companies have made Lochte a poster boy for starting anew with such campaign slogans as “Clean Start” with PowerBar, “Just Let Me Work” with swim apparel company TYR, and “When Life Happens” with Debt.com. The CEO of cough drop company Pine Bros. specifically stated that everyone makes mistakes and wanted to give Lochte a second chance, capitalizing on the company’s “forgiving” message. Fortunately for Lochte, these breaks came relatively fast after the scandal. With luck, good behavior, and continued success in his sport, Lochte may be on the path for redeeming his value in the public eye.