Five Tactics Lady Gaga Used at Super Bowl LI to Increase Marketability

Celebrities become famous for exceptional talent, which may include singing, acting, dancing, and others. However, keeping their value entails more than just showcasing a talent. They must also heavily market themselves. For instance, while it may take months or even years to make a movie, the movie only lasts a couple of hours. In order to maintain their value in the meantime, celebrities often use endorsements to keep their presence in the eyes of the public. They may also tease the public with their next project. In the end, it takes a lot of effort for celebrities to continue proving they are valuable to the industry and spark interest in the public.

Finding various ways to promote themselves is almost another form of talent for celebrities. The more creative they get, the more noticeable they become. Take Lady Gaga for instance. She recently performed at the Super Bowl for basically free. However, she enhanced her value with this performance in the following five ways:

1. Performed for free. While Lady Gaga didn’t make money from her Super Bowl performance, she gained incredible publicity without having to share the stage with any other performer. The Super Bowl is thought to be one of the biggest forms of promotion in the United States as it receives more than 100 million viewers. For Gaga, it paid off well as sales surged 1,000% right after her performance!

2. Kept it clean. While Lady Gaga is known for her eccentricities, she was able to wow the audience without the shock value. For instance, there were no wardrobe malfunctions, gyrating, or other inappropriate gestures. She kept her performance appropriate for a wide and very public audience. This enhances her likeability and keeps the focus on her talent.

3. Avoided political commentary. Election years and the swearing in of a new president create a host of opinions worldwide. Many times celebrities use the limelight to publicly announce their political views. This can create negative publicity and lose the respect of fans who do not hold the same views.

4. Entertained. Lady Gaga kept the audience captivated by performing acrobatics, dancing routines, singing new and popular songs, and playing instruments. Her livelihood is as an entertainer and her ability to entertain on many different levels works in her favor.

5. Announced her tour. A few hours after her halftime performance, Lady Gaga strategically announced a worldwide tour. It was the perfect opportunity to make such a big announcement after a well-received performance in front of millions of viewers.

Maintaining a positive image in the eyes of the public is paramount for success to any celebrity. With Lady Gaga’s surge in sales and announcement of a worldwide tour, it appears her marketing tactics proved successful.