Whether you love to hate him or you are one of his biggest fans, New England Patriots’ quarterback Tom Brady is one of NFL’s biggest superstars. At the ripe age of 39, his latest Super Bowl win makes him even more valuable. Brady’s performance earned him his fourth Super Bowl MVP award. In the span of his 17-year career, he has become the winningest quarterback of all time with the most game wins and five Super Bowl victories. It is also telling that the only Super Bowl wins for the Patriots have been with Tom Brady as quarterback.

As the winningest quarterback of all time, Tom Brady still falls behind in stats compared to other quarterbacks in regular season. However, he is close in many categories. Given that he recently announced that he doesn’t plan to retire until his mid-40s, he is likely to set more records. This gives him ample opportunity to go down in history as the greatest, undisputed quarterback to play the game.

Brady’s amazing comeback in Super Bowl LI is likely to increase demand for Patriots tickets in 2017 as fans are anxious to watch him play more. In 2016, Forbes listed the Patriots as the second most valuable team after the Cowboys. The Super Bowl LI win and the desire to see what’s next for the quarterback superstar may help the team slip to the number one spot in 2017.

In the sports world, winning is everything. Those who show exemplary talent and consistent wins are offered many opportunities on and off the field. As such, Brady’s fifth Super Bowl win puts him in high demand. While he has already made millions in endorsements for such companies as Under Armour, Ugg Boots, Sirius, Visa, Nike, and others, he is likely to receive more opportunities for endorsements. Shortly after his win, he was also approached to be the subject of a book and film.

While his career has been riddled with negative publicity including the deflated football debacle, his talents continue to rise above these incidents. He is a man who seems to have it all, including a supermodel wife, a net worth of $180 million, endorsements, and a hot career. At this rate, when he does decide to retire, he may likely fall into the footsteps of other former greats including Brett Favre and Peyton Manning. They’ve continued to enjoy endorsement opportunities and have even made guest appearances on television and in movies. It will be interesting to see what opportunities come Brady’s way. In the meantime, he will likely continue to break records and build on his legacy in the sport.