by jill starbuck | Nov 8, 2017 | Frontpage Article, Newsletter
The digital age makes copyright infringement easy today. In fact, musicians suffer daily from piracy. In 2015, 53 million Americans pirated music. According to one statistic, the music industry loses approximately $5 billion yearly due to worldwide music piracy, with...
by jill starbuck | Nov 8, 2017 | Frontpage Article, Newsletter
Rebranding is a risky endeavor, especially for an extremely popular brand. Consumers trust brands because they know what to expect. For instance, if a customer were to eat at a McDonald’s in Indiana and then at a McDonald’s in Florida while on vacation,...