Playing Music Does Not Come Free: A Copyright Condition

Imagine going to a fitness class without music. How motivated would you be? How fun would a local bar be without a band or DJ to dance the night away? When visiting a local bar, restaurant, clothing store, fitness center, grocery, coffee shop, and other venues, we often hear music playing, even if it is subconscious. Imagine what life would be like without music? If we did not realize it before, we would feel like something was missing if there wasn’t background music in places where we just expect it to be playing. However, playing music doesn’t come free.

In many cases, listening to music is as simple as turning on a radio or television. However, every time you hear music, someone is paying to play that music. Whether it is a broadcaster or a venue, it, in most cases, must pay a royalty to the copyright owner if the music is protected by a copyright. This is because when a broadcaster or a venue plays copyrighted music, that particular business is using someone else’s intellectual property. Therefore, it must pay the people who created the music a fee. Typically, broadcasters and venues pay a blanket licensing fee that covers all music activities, such as live bands, karaoke, DJs, and more.

If a broadcaster or venue does not pay the proper licensing fees, then it may be infringing on the copyrights associated with specific songs. Musicians copyright their music to protect their work. Otherwise, anyone could take a song and claim it as his own and make money from it. Essentially, playing music in a public setting without proper licensing is the same as stealing. The penalty for such a crime can range from $750 to as much as $150,000, for each instance music is played without a license!

As you can see, the penalty for playing music without a proper license could cause a venue to go out of business, let alone deal with the troubles associated with a lawsuit. Therefore, it would be worth it for businesses to pay the licensing fee. Three organizations implement these licenses. They are called performing rights organizations (PROs): ASCAP, BMI, and SESAC. They do not hesitate to fine even the smallest venues. In fact, they file hundreds of lawsuits annually. Therefore, it is in the best interest for businesses to properly license music to benefit both themselves and the creators.

Music is a huge draw for a variety of reasons and finds its home in a plethora of settings. For most people, paying for music is likely a small sacrifice compared to the benefits.

Tiger Woods’ Masters Win Increases Brand Value

For years, sports commentators, fans, and others have been convinced that Tiger Woods should retire. His body seems to be falling apart from numerous injuries, with the most serious involving four back surgeries within four years. These injuries have caused him to miss many tournaments over the years and have affected his ability to perform at the professional level. In fact, it has been eleven years since he won a major championship. Along with his injury problems, Woods’ personal life has come under public scrutiny, namely a sex scandal and DUI charges. As a result, Woods’ career has not been a walk in the park.

At the young age of 20, he turned pro and was the youngest professional golfer to win the Masters in 1997. To date, Tiger Woods has won 15 major tournament titles, 81 PGA Tour wins, and 41 European tour wins, with five Masters wins. Woods is arguably the most famous professional golfer in the world with a net worth of $800 million and an annual salary of $50-60 million, topping at $1.5 billion since 1996, making him the most lucrative golfer in history. His accolades are numerous, including PGA Player of the year 11 times, Sports Illustrated’s Sportsman of the year twice, and AP Male Athlete of the year four times.

While Woods became famous for his golfing abilities, like many popular sports professionals, he actually makes the majority of his earnings from endorsements. His earnings for playing golf total $118 million since 1996 at 7.6% of his total career revenue. His earnings from endorsements are roughly 92.4% of his total career revenue at $1.4 billion. His recent win at the Masters makes him a hot target again for companies, especially Nike, which has stuck with him through everything. In fact, just minutes after winning the Masters, Nike broadcasted a new ad.

Woods’ particular career demands a relatively clean slate in the public eye and the ability to perform his job. If he underperforms and disappoints his fans with his personal choices, he risks losing his career as well as sponsors and fans, not to mention the value of his brand. Woods’ personal mistakes have already cost him an estimated $50 million in endorsements. However, in the sports world, perseverance and winning make a player more marketable and gives the public the incentive to become more forgiving.

Woods is a smart business man who doesn’t give up when the going gets tough. His recent Masters win benefited several companies that Woods endorses. For instance, during the Masters, Nike experienced $22.5 million in exposure, Monster Energy experienced $960,000, and Bridgestone experienced $134.000. And these are only a few of the companies he endorses. In addition to his endorsements, he received recognition from President Donald Trump with the Presidential Medal of Freedom award. Not to mention, Woods is an entrepreneur. His TGR company encompasses his many businesses including a restaurant, an events company that organizes PGA TOUR tournaments, TGR Design, which designs golf courses, and the Tiger Woods Foundation. Therefore, it is likely that Woods will be just fine for a long time to come. His Masters win was just the icing on the cake that will gain him even more attention and opportunities.