Entries by admin

Redskins Tackle Trademark Issues

Recently, the USPTO cancelled several trademark registrations based on the NFL’s team name. After years of controversy from Native Americans, and most recently politicians, the registrations have been revoked. Trademarks are one of the most valuable intellectual property assets that a company or organization can have. In fact, some of the most popular trademarks command […]

Five Ways Patents Provide Value

Patents mean big money, in more ways than one. They cost a lot to acquire and keep up with maintenance fees. However, they can also bring big value to a company. As a result, companies continuously try to build their patent portfolios via applying for them or buying them from other companies. In fact, Lenovo, […]

Technology Leads Patent Pursuers

In the business world, some of the most successful companies own a large amount of patents.These patents provide great value. Check out our article titled “Five Ways Patents Provide Value” to learn more on patent value. For this article, we’ve highlighted some of the patent leaders. These leaders aggressively apply for and buy patents to […]

Four Ways Celebrity Endorsements Boost Technology Profits

Celebrities are a forceful advertisement technique for companies, especially those that can afford such a high-dollar technique. In recent years, celebrity appearances have been increasing in the technology field. For instance, Alicia Keys (Blackberry), Robert Downey Jr. (HTC), Lady Gaga (Polaroid), Jerry Seinfeld (Microsoft), and Kevin Bacon (Logitech) all appear in advertisements for technology companies. […]