Entries by jill starbuck

Tiger Woods’ Masters Win Increases Brand Value

For years, sports commentators, fans, and others have been convinced that Tiger Woods should retire. His body seems to be falling apart from numerous injuries, with the most serious involving four back surgeries within four years. These injuries have caused him to miss many tournaments over the years and have affected his ability to perform […]

Difficulties of Trademarking a Common Term

Trademarks have a specific purpose. They help people identify with a particular product, service, company, or organization. Five types of trademarks exist. Generic marks: Trademarks to which one attempts to assign secondary meaning, though such attempts will always fail because the marks describe an entire group of products (e.g., aspirin).  Descriptive marks: Trademarks that take on a […]

2018 Highlights

Each year at our firm turns out to be better than the year before, and 2018 was no exception! We enjoyed a remarkable year filled with new projects, new adventures, new and repeat clients, and a host of other events that kept our team busy.   Our projects last year covered a number of topics, such […]

The Wizard of OZ Turns 80, Still Valuable

“Classic” status in the movie industry is a large feat as few movies make the list. But one movie in particular stands out. Researchers in Italy dubbed The Wizard of Oz as the most influential movie of all time for inspiring the film industry and for the number of times the film industry references the […]

Louis Vuitton’s Counterfeiting Woes

While imitation can be the sincerest form of flattery in many circumstances, it becomes a nightmare for many companies. The more popular a brand is, the likelihood it will face counterfeiters at some point. Globally, counterfeiting amounted to $1.2 trillion in 2017. According to the Global Brand Counterfeiting Report, global online counterfeiting created losses of […]

Patent Pools May Create Potential Antitrust Issues

Patent pools are on the rise. They are groups of two or more patent holders that publicly agree to share (or cross-license) patent rights. Patent pools are ideal for technology that contains a lot of overlap among various innovations in order to function properly. For instance, smartphones have a lot of overlap among innovations created […]

Ways Celebrities Capitalize on Brands

Celebrities typically become well-known for their skills. For instance, many actors such as Julia Roberts, Al Pacino, Leonardo DiCaprio, and Meryl Streep are famous for their abilities to play diversified roles. Singers such as Beyoncé, Taylor Swift, and Justin Timberlake sell out concerts because they give great performances and many people like their songs. Tom […]

The Licensing Executives Society: A Voice for the IP Community

Founded in 1965, the Licensing Executives Society (LES) is an organization that supports, represents, and connects nearly 3,000 IP, business, and technology licensing professionals. LES provides members with best practices, education, mentoring, networking, and participation. Membership benefits are many and include chapter events, access to the LES directory, industry connections, social media channels, industry publications, […]

Successful Athletes Are Ripe for Trademark Approval

In January, professional wrestler Rhonda Rousey filed a trademark for the “Rowdy” term. In March, the University of Maryland Baltimore County filed several trademarks after its historic win in college basketball when the No. 16 seed defeated the No. 1 seed in the NCAA men’s basketball tournament. In April, Boston Marathon winner Desiree Linden filed […]