Entries by jill starbuck

Ways Celebrities Capitalize on Brands

Celebrities typically become well-known for their skills. For instance, many actors such as Julia Roberts, Al Pacino, Leonardo DiCaprio, and Meryl Streep are famous for their abilities to play diversified roles. Singers such as Beyoncé, Taylor Swift, and Justin Timberlake sell out concerts because they give great performances and many people like their songs. Tom […]

The Licensing Executives Society: A Voice for the IP Community

Founded in 1965, the Licensing Executives Society (LES) is an organization that supports, represents, and connects nearly 3,000 IP, business, and technology licensing professionals. LES provides members with best practices, education, mentoring, networking, and participation. Membership benefits are many and include chapter events, access to the LES directory, industry connections, social media channels, industry publications, […]

Successful Athletes Are Ripe for Trademark Approval

In January, professional wrestler Rhonda Rousey filed a trademark for the “Rowdy” term. In March, the University of Maryland Baltimore County filed several trademarks after its historic win in college basketball when the No. 16 seed defeated the No. 1 seed in the NCAA men’s basketball tournament. In April, Boston Marathon winner Desiree Linden filed […]

Ohio State Football Coach Urban Meyer and His Worth

One of the most well-known college football coaches recently found himself in a contentious situation. On August 1, 2018, Ohio State placed Urban Meyer on administrative leave while a two-week investigation took place regarding his knowledge of a domestic violence situation involving his former assistant coach, Zach Smith. According to sources, Meyer knew about domestic […]

Harley-Davidson: A Perfect Example of a Brand Survivor and Protector

Many times, people hear them before they see them. Whether individually or grouped in a crowd, they come rumbling loudly and distinctly. Dressed in shiny chrome, tailored colors, personal insignias, and unique designs, Harley-Davidson motorcycles make a big statement. So big in fact that they make up approximately half of the U.S. motorcycle industry. In […]

Trademarked Scents a Rarity

Trademarking a scent is an uncommon event. This is because scents usually serve as a particular function, such as perfumes or air fresheners, where their purpose is to make something smell a certain way. Therefore, scents are typically patented rather than trademarked. While patents often protect something that serves a function, trademarks typically help consumers […]

IP Potential in eSports

Sports play a big role in entertaining people around the world. The variety of sports brings a significant amount of fans, amounting to tens of billions. Each sports market involves some form of intellectual property. For instance, the football market has many patents. Football patents exist for helmets, trousers, the ten-yard line, artificial turf, shoes, […]

China’s IP Changes and Their Impact

China is a big contender in the innovation world. According to the WIPO, China was closely on the heels of the United States in 2017 for the most international patent applications. The United States filed 56,624 PCT (Patent Cooperation Treaty) applications, while China filed 48,882 PCT applications. In 2016, China received more overall patent applications […]

2017: A Year in Review

The year 2017 was a great one for Pellegrino & Associates. We worked with a number of repeat clients and enjoyed working with many new ones. All of these clients bring interesting concepts from a variety of industries. Among these industries, the law industry increasingly seeks our services. In fact, nearly half of our engagements […]