Entries by jill starbuck

Trademarked Scents a Rarity

Trademarking a scent is an uncommon event. This is because scents usually serve as a particular function, such as perfumes or air fresheners, where their purpose is to make something smell a certain way. Therefore, scents are typically patented rather than trademarked. While patents often protect something that serves a function, trademarks typically help consumers […]

IP Potential in eSports

Sports play a big role in entertaining people around the world. The variety of sports brings a significant amount of fans, amounting to tens of billions. Each sports market involves some form of intellectual property. For instance, the football market has many patents. Football patents exist for helmets, trousers, the ten-yard line, artificial turf, shoes, […]

China’s IP Changes and Their Impact

China is a big contender in the innovation world. According to the WIPO, China was closely on the heels of the United States in 2017 for the most international patent applications. The United States filed 56,624 PCT (Patent Cooperation Treaty) applications, while China filed 48,882 PCT applications. In 2016, China received more overall patent applications […]

2017: A Year in Review

The year 2017 was a great one for Pellegrino & Associates. We worked with a number of repeat clients and enjoyed working with many new ones. All of these clients bring interesting concepts from a variety of industries. Among these industries, the law industry increasingly seeks our services. In fact, nearly half of our engagements […]

Tax Reform and Its Effect on IP

Tax reform typically has many implications for businesses and people in general. In terms of the 2018 tax reform specifically, the new changes will have positive effects for a lot of businesses and people as tax rates will be lower. This reform presents a positive outcome for intellectual property (IP) owners as well. Since many […]

Five Reasons Musicians Need Registered Copyrights

The digital age makes copyright infringement easy today. In fact, musicians suffer daily from piracy. In 2015, 53 million Americans pirated music. According to one statistic, the music industry loses approximately $5 billion yearly due to worldwide music piracy, with $1 million per day in the United States alone for just physical products! Needless to […]

When Rebranding Makes Sense

Rebranding is a risky endeavor, especially for an extremely popular brand. Consumers trust brands because they know what to expect. For instance, if a customer were to eat at a McDonald’s in Indiana and then at a McDonald’s in Florida while on vacation, that customer already knows what to expect. The food will taste the […]

Unique Trademark Designs Provide the Best Protection

Trademarks pack a powerful punch for millions of brands around the world. Oftentimes, trademarks are seemingly simple designs that evoke strong connotations. They can be a simple letter, such as an “M” representing one of the most famous trademarks in the world, the golden arches of McDonald’s. They can be a simple mark, such as […]

Five Reasons to Hire Pellegrino & Associates

Hiring a firm to conduct a particular service can be a daunting task. You want to choose a firm with a good reputation. One that can provide stellar service in a professional manner. One that has experience, skills, and the means to tackle the task at hand, as well as any unforeseen challenges that may […]