Athletes Capitalize on Likeness

In the sports world, many athletes become famous for their skills. Those who perform the best and win the most games receive more notoriety. Fans become attached to these players and want to see them often. These players even draw new fans as they become more famous...

Infringement Poses Many Challenges

Intellectual properties are valuable assets for their owners. They protect inventions, brands, published works, and much more by giving owners the right to sue others who try to take, replicate, or sell the protected work. Therefore, it is often in the best interest...

IP Valuation During Divorce Proceedings

Statistics show that anywhere from 40% to 50% of marriages end in divorce. During a divorce, the couple divides assets, including homes, furniture, vehicles, and possibly intangible assets, such as intellectual property (IP). However, discovering the value of IP can...

Fake Ads Wreak Havoc on Reputation

Brand names play a significant role in recognition for companies. Popular brand names that live up to their reputations attract more attention from consumers than brands that are not recognized or that do not live up to their name. However, even the best brands face...