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- Harley-Davidson: A Perfect Example of a Brand Survivor and ProtectorJune 29, 2018 - 6:21 pm
Many times, people hear them before they see them. Whether individually or grouped in a crowd, they come rumbling loudly and distinctly. Dressed in shiny chrome, tailored colors, personal insignias, and unique designs, Harley-Davidson motorcycles make a big statement. So big in fact that they make up approximately half of the U.S. motorcycle industry. In […]
- Trademarked Scents a RarityJune 29, 2018 - 4:30 am
Trademarking a scent is an uncommon event. This is because scents usually serve as a particular function, such as perfumes or air fresheners, where their purpose is to make something smell a certain way. Therefore, scents are typically patented rather than trademarked. While patents often protect something that serves a function, trademarks typically help consumers […]