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- Companies Rebrand to Stay CompetitiveAugust 8, 2017 - 7:22 pm
When it comes to company value, a company’s brand can provide a host of positive aspects. A brand provides recognition, trust, reliability, consistency, and value. In some cases, as mentioned in our article “Four Ways IP Provides Value During Bankruptcy,” a brand can help a company survive a financial crisis. Some of the most famous […]
- Four Ways IP Provides Value During BankruptcyAugust 8, 2017 - 7:07 pm
On occasion, companies face financial difficulties and have to file bankruptcy. Even some of the largest and most popular companies run into issues. While bankruptcy signifies the end of some companies, it is not always the case, especially for companies with strong intellectual property (IP) portfolios. For those companies, IP may still hold value in […]