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- McDonald’s Changes With the Times to Maintain ValueMarch 29, 2017 - 7:06 pm
Founded in 1940, McDonald’s is one of the most recognized brands in the world. Serving approximately 69 million people daily in over 100 countries from more than 36,000 restaurants, McDonald’s is one of the leading fast-food establishments. Like most fast-food places, McDonald’s has had to find new ways to keep up with competition in order […]
- Five Ways Trademarks Provide ValueMarch 29, 2017 - 5:43 pm
Trademarks are some of the most recognizable and valuable intellectual property assets in the world. In fact, trademarks surround us daily. Some of the most popular include Starbucks, UPS, Coca-Cola, Toyota, AT&T, Google, and many more. As you see, trademarks touch nearly all aspects of our lives. How we search online. What we drink. The […]