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- Five Reasons Musicians Need Registered CopyrightsNovember 8, 2017 - 5:07 pm
The digital age makes copyright infringement easy today. In fact, musicians suffer daily from piracy. In 2015, 53 million Americans pirated music. According to one statistic, the music industry loses approximately $5 billion yearly due to worldwide music piracy, with $1 million per day in the United States alone for just physical products! Needless to […]
- When Rebranding Makes SenseNovember 8, 2017 - 4:56 pm
Rebranding is a risky endeavor, especially for an extremely popular brand. Consumers trust brands because they know what to expect. For instance, if a customer were to eat at a McDonald’s in Indiana and then at a McDonald’s in Florida while on vacation, that customer already knows what to expect. The food will taste the […]