Trademarks have been around for thousands of years. Some of the first known trademarks were used by Roman Empire blacksmiths to distinguish their superior work from others. Today companies use trademarks much the same way they were used ages ago. Pellegrino & Associates can help you determine the value of your trademark to see what distinguishes you from the competition now.
Competition in any market can be quite fierce, and knowing the value of your trademark can give you the upper hand. After all, trademarks represent the most valuable intellectual properties in the world and are a part of our daily lives. They surround us with every waking moment, from the brand of coffee to the brand of cereal we eat before putting on our brand name watch and hopping into our brand name vehicle. We trust brands and gain satisfaction from them.
Although, trademarks are the most valuable intellectual property, they are also one of the most volatile and can lose their value instantly. For instance, an unforeseen event such as negative publicity (e.g., football star Michael Vick’s conviction) or contamination of food (e.g., salmonella concerns in the peanut butter market) can damage the integrity of a brand name. Therefore, protecting and defending trademarks is important to ensure they maintain the highest value proposition.
But valuing trademarks can be tricky as similar trademarks can exist within two (or more) different industries. A traditional valuation firm might automatically associate the trademarks together and apply damages to the intellectual property being valued. In reality, the two trademarks have nothing in common, other than appearance. Therefore, damage may be applied where it is not warranted. Pellegrino & Associates examines each intellectual property assignment individually and thoroughly so that these types of situations do not occur. We are adamant about providing the best in the industry.
Interested in learning more? Contact us to see how we can help.